That is a fair concern.
The best way to evaluate the claim is to ignore the branding for a moment and ask for specific evidence:
- What percentage of bamboo fiber is in the final product?
- Is the percentage measured by weight or by biobased carbon testing?
- Is the finished product certified, or only the resin?
- What disposal environment is being claimed?
- Are local facilities likely to accept it?
- What performance tests were completed?
- Is there a comparison based on actual data?
If the company only provides vague language and nature imagery, skepticism is justified.
If it publishes product-specific evidence and limitations, the discussion becomes more meaningful.