That depends on the size of the premium and whether the product solves a real problem.
I would not pay significantly more only for a bamboo image or an undefined environmental claim.
I might pay more for a product that offers:
- reliable leak protection;
- easier opening;
- better fit;
- lower failure rate;
- transparent material content;
- third-party verification;
- thoughtful packaging;
- clear storage and disposal instructions.
The premium has to fund something real: better materials, testing, quality control, certification, or design.
If the performance is worse and the only difference is the story, the premium will not be sustainable.